START YOUR ENGINES AND PREPARE TO GET GLORIOUSLY LOST
WHO WE ARE
We’re not a travel agency. We’re not a tour operator. And we’re definitely not here to hold your hand.
ChiefCups is a crew of adventure addicts and logistics nerds on a mission to bring back the kind of travel that makes your pulse race and your stories legendary. We design offbeat and unscripted overland experiences in some of the wildest corners of the planet. We set the stage, you write the story. No fixed routes, no 5-star fluff, just a challenge-based format where creativity, grit, and questionable decisions pave the way to glory.
Behind the madness? A small team working out of backpacks and 4x4 trunks, fuelled by maps, instant noodles, and the belief that the best memories are the ones you make along the road.
THE CAO
(CHIEF ADVENTURE OFFICER)
Carlo Avati — aka The CAO — is the engine behind every Cup, ridiculous challenge, and wild checkpoint you’ll stumble into.
Former tech founder turned chaos architect, he’s the one pulling the strings behind the scenes (and occasionally pulling your car out of a sand dune at 3AM).
He’s crossed the Andes by horse, ridden a busted motorbike from Rome to Bhutan, and shared feasts with fishermen and yak herders alike. His travels have also been featured on National Geographic. If there’s one thing he takes seriously, it’s making sure you have the adventure of your life; even if it comes with a few bruises and a hell of a story.
